When the prototype Hypermotard was first shown at the 2005 Milan show it represented the creation of a new sector, one that bridged the gap between refined sportsbikes and minimalist supermotards. But some people at Ducati had reservations about the initial Hypermotard concept and were unsure if people were ready for such a motorcycle.
Despite these reservations, the project continued, driven by the belief in the upright and in-control riding position of a dirtbike, but without the harsh characteristics of its single cylinder engine. These confident few designed a bike that combined the agility and lightweight precision of a supermotard with the refined power and characteristics of a charismatic L-Twin sportbike.
The launch of the Hypermotard in 2007 created a new crossover category: pure fun reinvented in a motorcycle that can be used every day.